The United Family donates $500,000 through 33rd Annual Jacky Pierce Charity Classic, helps 25 non-profit organizations

FOR IMMEDIATE RELEASE: August 26, 2024

The United Family donates $500,000 through 33rd Annual Jacky Pierce Charity Classic, helps 25 non-profit organizations

LUBBOCK, Texas — The United Family and its vendor partners have once again raised $500,000 for 25 non-profit organizations through its annual Jacky Pierce Charity Classic (JPCC) golf tournament, which takes place on August 25 and 26.

Before the annual dinner on Sunday night, checks were presented to the 25 groups in a recognition event. Since its inception in the early nineties, the JPCC golf tournament has raised more than $6,500,000 for non-profit organizations across Texas and New Mexico.

Sidney Hopper, president of The United Family, said this event continues to be a core part of United’s charitable work thanks to the generosity of the company’s vendor partners. He said this tournament remains special because of the funds’ impact on communities across The United Family’s trade area.

“Making a positive impact on our communities is at the heart of our mission and, after all these years, the Jacky Pierce Charity Classic continues to be a major part of that,” Hopper said. “The non-profit organizations, including The United Way, who benefit from this tournament do an outstanding job of improving our communities. We know these funds will greatly impact the thousands of people they serve.”

Named in honor of Jacky Pierce, the longtime produce director for United Supermarkets, the tournament remains a place for charitable giving, fellowship, and community.

“This tournament would not be the same without the amazing relationships of our vendor partners,” Hopper said. “Not only does this event support an important cause, but it also allows relationships between like-minded companies focused on helping their communities grow even more. That’s why it means so much to all of us.”

The first round of the 33rd iteration of the JPCC tournament was played on the morning of Sunday, August 25, while the remaining four rounds will be played on Monday, August 26. Over the two-day event, more than 550 golfers from across the country will hit the links for the charity tournament.

Tournament beneficiaries include:

Brown County United Way

Dallam-Hartley Counties United Way

Deaf Smith United Way

Graham Area United Way

Hutchinson County United Way

Lubbock Area United Way

North Texas Area United Way

Ochiltree United Way

Scurry County United Way

Thrive of Southern New Mexico

United Way Abilene

United Way Amarillo & Canyon

United Way Denton County

United Way Metropolitan Dallas

United Way of Moore County

United Way of Carlsbad and South Eddy County

United Way of Central New Mexico

United Way of Chaves County

United Way of Eastern New Mexico

United Way of Midland

United Way of Northern New Mexico

United Way of Odessa

United Way of the Concho Valley

United Way Tarrant County

United Way-Lea County

Media Contacts: 

Joey Marcades                                                                                            Abie Rampy 

 Communications Manager                                                              Director of Public Relations 

C: 806.281.8078                                                                                      C: 806.438.1194 

  jmarcades@unitedtexas.com                                                          abie.rampy@unitedtexas.com 

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About The United Family^®

In its 109th year of operation, United Supermarkets, LLC – d.b.a. The United Family® – is a Texas-based grocery chain with stores in 54 communities across Texas and New Mexico. A self-distributing company with headquarters and distribution centers in Lubbock, The United Family currently operates 100 retail grocery stores under four unique banners: United Supermarkets, Market Street, Amigos, and Albertsons Market. It also operates 40 convenience stores under three unique banners: United Express, Market Street Express, and Albertsons Market Express. The United Family also includes ancillary operations R.C. Taylor Distributing, USM Manufacturing, and Llano Logistics. The company is a wholly-owned subsidiary of Albertsons Companies, Inc. For more information, please visit www.theunitedfamily.com.